Using snow to promote Thailand | Bangkok Post: news - News Summed Up

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Using snow to promote Thailand | Bangkok Post: news


Thailand recently amazed the world once again when its team became the first eight-time champion of the annual International Snow Sculpture contest at Japan's world-famous Sapporo Snow Festival. Firstly, everybody knows that there's no snow in Thailand; so how on earth did the Thai sculptors practise? And secondly, why has the Tourism Authority of Thailand (TAT) been sponsoring a team at this event every year for over two decades? "With a limited budget, we knew we couldn't afford to buy enough advertisement space in the Japanese media," he recalled. The Thai snow sculpting team will keep doing their bit.


Source: Bangkok Post February 13, 2019 23:26 UTC



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